[1]
Figure 1Figure 1Figure 2Figure 2
As an added measure of safety, Toyota created the braking system enhancement known as Smart Stop Technology. This advanced technology automatically reduces engine power when both pedals are pressed at the same time under certain conditions.
Smart Stop Technology intervenes when the accelerator is depressed first (Figure 1) and the brakes are applied firmly for longer than one half second at speeds greater than five miles per hour (Figure 2).
In normal driving conditions, you won’t notice Smart Stop Technology as it is imperceptible. The feature doesn’t engage if the brake pedal is depressed before the accelerator pedal. This allows for vehicles starting on a steep hill to safely accelerate without rolling backward (known as hill start).
Toyota will install Smart Stop Technology in all new models by the end of 2010, making it one of the first full-line manufacturers to offer this braking technology as standard equipment.
Wednesday, October 6, 2010
Thursday, March 4, 2010
Honda Performance Development
Honda Performance Development,
Inc. Begins Honda FF Engine Deliveries
February 19 2010
Honda Performance Development recently began shipping 1.5-liter Honda Fit engines to racers planning to run the engine in Sports Car Club of America (SCCA) Formula F competition. Through its introduction to the category, HPD hopes to strengthen FF's position as the first step in American open-wheel auto racing.
The initial batch of fuel-injected Honda L15A7 overhead-cam engines was shipped to competitors who had previously secured their orders via cash deposit. The Fit engine can be adapted for installation in existing FF chassis.
"This is an exciting day for all of us at HPD," said Erik Berkman, president of Honda Performance Development. "We hope that this foundational step in our grassroots motorsports initiative will help grow the FF class by making it more affordable and competitive."
The Honda FF engine was developed by HPD in cooperation with Maryland-based Quicksilver RacEngines. The engine was developed to equal the performance of the traditional Kent power plant through utilization of an intake restrictor plate and appropriately mapped Engine Control Unit (ECU), as confirmed during comparative testing with representative Kent engines under SCCA supervision. Final track output will be mandated by the SCCA through its restrictor determination.
Honda-powered FFs are approved for SCCA competition effective March 1, 2010.
Developed from the current Honda Fit, introduced in 2009, the L15A7 engine in FF form is intended to provide open-wheel racers with a modern, fuel-injected design offering superior service life, increased availability and lower operating costs. Engine rebuilds will be reduced, with a corresponding reduction in the need for top-end refreshing. In addition, crankshaft and valve-spring life should be extended dramatically; and most ignition and all carburetor maintenance will be eliminated.
"Many of us at HPD, myself included, have been involved in FF racing," said Marc Sours, HPD Production Division Manager and Large Project Leader for HPD's grassroots effort. "We believe in the class and want to see it grow in popularity. With the delivery of this first batch of Honda FF engines, and future orders, we are hoping to increase participation through economical competition."
Honda Fit race engines can be purchased as a complete package, including a base L15A7 engine and FF engine conversion kit (including intake, exhaust, dry sump, lightweight alternator, restrictor plate and ECU). Individual component parts will also be available for purchase separately.
HPD also offers chassis kits for three of the most popular FF designs: the Swift DB-1, Swift DB-6 and Van Diemen RF99-09 models. Several current race-car manufacturers, including Fast Forward Components (Piper) and Citation Engineering, offer FF chassis ready to accept the Fit engine.
For more information on the Honda Fit FF engine, racers can explore the HPD website, http://racing.honda.com/hpd, or contact the company at:
Honda Performance Development, Inc.
661-702-7777
grmsadmin@hra.com
Honda Performance Development (HPD) is Honda's racing company within North America. Founded in 1993, and located in Santa Clarita, Calif., HPD is the technical operations center for American Honda's high-performance racing cars and engines. In addition to its new grassroots motorsports business, HPD is the single engine supplier to the IndyCar Series and spearheaded Acura's championship-winning efforts in the 2009 American Le Mans Series.
Quicksilver RacEngines (QSRE) is a private company in Frederick, MD, owned and operated by Sandy Shamlian since 1973. QSRE engines have been a staple in open-wheel and sports-car racing, logging countless professional and amateur race wins and championships in the USA, England, Venezuela, Australia and Canada in classes such as Zetec F2000, Formula Continental Sports 2000, Formula Atlantic and FF1600.
Inc. Begins Honda FF Engine Deliveries
February 19 2010
Honda Performance Development recently began shipping 1.5-liter Honda Fit engines to racers planning to run the engine in Sports Car Club of America (SCCA) Formula F competition. Through its introduction to the category, HPD hopes to strengthen FF's position as the first step in American open-wheel auto racing.
The initial batch of fuel-injected Honda L15A7 overhead-cam engines was shipped to competitors who had previously secured their orders via cash deposit. The Fit engine can be adapted for installation in existing FF chassis.
"This is an exciting day for all of us at HPD," said Erik Berkman, president of Honda Performance Development. "We hope that this foundational step in our grassroots motorsports initiative will help grow the FF class by making it more affordable and competitive."
The Honda FF engine was developed by HPD in cooperation with Maryland-based Quicksilver RacEngines. The engine was developed to equal the performance of the traditional Kent power plant through utilization of an intake restrictor plate and appropriately mapped Engine Control Unit (ECU), as confirmed during comparative testing with representative Kent engines under SCCA supervision. Final track output will be mandated by the SCCA through its restrictor determination.
Honda-powered FFs are approved for SCCA competition effective March 1, 2010.
Developed from the current Honda Fit, introduced in 2009, the L15A7 engine in FF form is intended to provide open-wheel racers with a modern, fuel-injected design offering superior service life, increased availability and lower operating costs. Engine rebuilds will be reduced, with a corresponding reduction in the need for top-end refreshing. In addition, crankshaft and valve-spring life should be extended dramatically; and most ignition and all carburetor maintenance will be eliminated.
"Many of us at HPD, myself included, have been involved in FF racing," said Marc Sours, HPD Production Division Manager and Large Project Leader for HPD's grassroots effort. "We believe in the class and want to see it grow in popularity. With the delivery of this first batch of Honda FF engines, and future orders, we are hoping to increase participation through economical competition."
Honda Fit race engines can be purchased as a complete package, including a base L15A7 engine and FF engine conversion kit (including intake, exhaust, dry sump, lightweight alternator, restrictor plate and ECU). Individual component parts will also be available for purchase separately.
HPD also offers chassis kits for three of the most popular FF designs: the Swift DB-1, Swift DB-6 and Van Diemen RF99-09 models. Several current race-car manufacturers, including Fast Forward Components (Piper) and Citation Engineering, offer FF chassis ready to accept the Fit engine.
For more information on the Honda Fit FF engine, racers can explore the HPD website, http://racing.honda.com/hpd, or contact the company at:
Honda Performance Development, Inc.
661-702-7777
grmsadmin@hra.com
Honda Performance Development (HPD) is Honda's racing company within North America. Founded in 1993, and located in Santa Clarita, Calif., HPD is the technical operations center for American Honda's high-performance racing cars and engines. In addition to its new grassroots motorsports business, HPD is the single engine supplier to the IndyCar Series and spearheaded Acura's championship-winning efforts in the 2009 American Le Mans Series.
Quicksilver RacEngines (QSRE) is a private company in Frederick, MD, owned and operated by Sandy Shamlian since 1973. QSRE engines have been a staple in open-wheel and sports-car racing, logging countless professional and amateur race wins and championships in the USA, England, Venezuela, Australia and Canada in classes such as Zetec F2000, Formula Continental Sports 2000, Formula Atlantic and FF1600.
American Honda Announces
American Honda Announces a $35,000 WERA National Challenge Superbike Championship Bonus
March 01 2010
American Honda announced today that its 2010 contingency program will include a $35,000 bonus to any Honda CBR®-mounted rider that wins the WERA National Challenge Superbike Series.
This championship bonus is an addition to an already lucrative payout schedule announced last month. Eligible models include 2008 and newer CBR1000RRs. Honda Red Rider Reward standard contingency rules apply.
Visit HondaRedRiders.com to download a 2010 contingency claim form for details.
About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to powersports.honda.com.
Honda Red Rider Rewards program inquiries may be directed to the info hotline at (310) 781-5111.
©2010 American Honda Motor Co., Inc. All Rights Reserved.
March 01 2010
American Honda announced today that its 2010 contingency program will include a $35,000 bonus to any Honda CBR®-mounted rider that wins the WERA National Challenge Superbike Series.
This championship bonus is an addition to an already lucrative payout schedule announced last month. Eligible models include 2008 and newer CBR1000RRs. Honda Red Rider Reward standard contingency rules apply.
Visit HondaRedRiders.com to download a 2010 contingency claim form for details.
About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to powersports.honda.com.
Honda Red Rider Rewards program inquiries may be directed to the info hotline at (310) 781-5111.
©2010 American Honda Motor Co., Inc. All Rights Reserved.
American Honda Reports February Sales
American Honda Reports February Sales
March 02 2010
Honda Division up 12.2 percent; Acura Division up 16.7 percent
American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.
Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.
"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."
Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.
*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.
March 02 2010
Honda Division up 12.2 percent; Acura Division up 16.7 percent
American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.
Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.
"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."
Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.
*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.
Acura Posts Sales Increase for February
Acura Posts Sales Increase for February
March 02 2010
New MDX and RDX SUVs Post Impressive Sales Gains
The MDX luxury SUV led Acura's February sales with 3,266 units sold, up an impressive 64.9 percent. The new RDX crossover SUV also posted a significant gain of 19.9 percent with 850 units sold. Acura year-to-date* sales reached 16,071, up 7.9 percent compared to 2009.
"The MDX has long been a category leader, and sales continue to be strong despite limited supply," said Jeff Conrad, vice president of Acura sales. "The MDX's fresh look, new 6-speed transmission and technology are hitting a sweet spot with customers."
The TL performance luxury sedan led Acura's car sales for February with 2,410 units sold, down 3.2 percent, while the TSX sports sedan followed closely with 2,123 units sold, down 7.4 percent. Acura's combined sedan sales were down 6.1 percent, to 4,664, while light-truck sales posted a 58.9 percent gain with total sales of 4,275. Total Acura sales for February totaled 8,939, up 16.7 percent.
For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.
*Year-to-date sales based on 48 days for 2010 and 50 days for 2009.
**The daily selling rate is calculated with 24 selling days for February 2010 and 24 selling days for February 2009.
March 02 2010
New MDX and RDX SUVs Post Impressive Sales Gains
The MDX luxury SUV led Acura's February sales with 3,266 units sold, up an impressive 64.9 percent. The new RDX crossover SUV also posted a significant gain of 19.9 percent with 850 units sold. Acura year-to-date* sales reached 16,071, up 7.9 percent compared to 2009.
"The MDX has long been a category leader, and sales continue to be strong despite limited supply," said Jeff Conrad, vice president of Acura sales. "The MDX's fresh look, new 6-speed transmission and technology are hitting a sweet spot with customers."
The TL performance luxury sedan led Acura's car sales for February with 2,410 units sold, down 3.2 percent, while the TSX sports sedan followed closely with 2,123 units sold, down 7.4 percent. Acura's combined sedan sales were down 6.1 percent, to 4,664, while light-truck sales posted a 58.9 percent gain with total sales of 4,275. Total Acura sales for February totaled 8,939, up 16.7 percent.
For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.
*Year-to-date sales based on 48 days for 2010 and 50 days for 2009.
**The daily selling rate is calculated with 24 selling days for February 2010 and 24 selling days for February 2009.
Wednesday, January 20, 2010
Honda Accord
Honda Accord
and Fit Receive Car and Driver Magazine's "10Best Cars" Awards
December 01 2009
Accord wins for 24th time in 28 years; Fit wins for the fourth straight time
Car and Driver Magazine has named the 2010 Honda Accord and the 2010 Honda Fit as two of the winners of its prestigious and highly competitive annual "10Best Cars" award. Now in its eighth generation, the Accord has achieved "10Best" status 24 times in the 28 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history. The Honda Fit has been honored with 10Best status in each of the four years that it has been on sale in the United States.
"The Car and Driver ‘10Best' awards recognize Honda's ongoing emphasis on performance, quality and safety," said John Mendel, executive vice president of American Honda Motor Co., Inc. "Honda is honored to have its vehicles regarded so highly over the years with one of the most coveted awards in the industry."
and Fit Receive Car and Driver Magazine's "10Best Cars" Awards
December 01 2009
Accord wins for 24th time in 28 years; Fit wins for the fourth straight time
Car and Driver Magazine has named the 2010 Honda Accord and the 2010 Honda Fit as two of the winners of its prestigious and highly competitive annual "10Best Cars" award. Now in its eighth generation, the Accord has achieved "10Best" status 24 times in the 28 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history. The Honda Fit has been honored with 10Best status in each of the four years that it has been on sale in the United States.
"The Car and Driver ‘10Best' awards recognize Honda's ongoing emphasis on performance, quality and safety," said John Mendel, executive vice president of American Honda Motor Co., Inc. "Honda is honored to have its vehicles regarded so highly over the years with one of the most coveted awards in the industry."
Honda to Premiere
Honda to Premiere
"Living with Robots" Documentary Film at Sundance Film Festival Together with Live Demonstrations of ASIMO Humanoid Robot
January 13 2010
Sundance Film Festival also to be Production Honda CR-Z Sport Hybrid Coupe's First Stop after World Debut
"Living With Robots," an all-new short documentary film from Honda, will debut at the 2010 Sundance Film Festival, Jan. 22, followed by a live 10-minute demonstration of the world's most advanced humanoid robot, ASIMO (Advanced Step in Innovative Mobility).
The sixth film release in Honda's popular Dream the Impossible Documentary Series, "Living With Robots" was directed by award-winning filmmaker, Joe Berlinger, (Brother's Keeper, Crude, Paradise Lost, Metallica: Some Kind of Monster). The film ponders life with robots such as ASIMO, along with perspectives from science-fiction screenwriters, academics, philosophers, engineers and other thinkers. Designed to someday assist people in their homes, ASIMO is the culmination of more than two decades of research and development by Honda engineers. Attendees have the unique opportunity to experience "Living With Robots" and ASIMO in person for three days only, Fri., Jan. 22, through Sun., Jan. 24, with six shows daily at 11 a.m., 12 p.m., 1 p.m., 3 p.m., 4 p.m. and 5 p.m. Demonstrations will be held at The Village at the Yard, 1251 Kearns Blvd., Park City, Utah.
And hot off its world debut Jan. 11 at the North American International Auto Show in Detroit, Sundance Film Festival attendees also will get a sneak-peek at the all-new 2011 Honda CR-Z sport hybrid coupe, months before it goes on sale in late-summer 2010. The CR-Z is designed to balance style and fun with efficiency and fuel economy. In addition, attendees can view the zero-emissions hydrogen-powered Honda FCX Clarity fuel cell electric vehicle – the first and only production fuel cell electric vehicle in the hands of individual customers today.
A supporter of Sundance Institute and Presenting Sponsor of the Sundance Film Festival, Honda is the Official vehicle of the 2010 Festival, bringing nearly 50 low-emissions vehicles, including the all-new Accord Crosstour, to transport filmmakers, talent and other special guests to Festival events. In addition, Honda is providing two super quiet and efficient EU6500iSA generators and two easy-to-use HS928WA snowblowers for use by Festival staff during the event.
About Honda
Honda marked 50 years of operations in America in 2009. As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials – in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://ww.hondanews.com
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/alicia at honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com
Sundance Film Festival
The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Presenting approximately 120 dramatic and documentary feature-length films in seven distinct categories and between 60 and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most ground-breaking films of the past two decades, including sex lies and videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water, Central Station, and Precious: Based on the Novel Push by Sapphire. www.sundance.org/festival
"Living with Robots" Documentary Film at Sundance Film Festival Together with Live Demonstrations of ASIMO Humanoid Robot
January 13 2010
Sundance Film Festival also to be Production Honda CR-Z Sport Hybrid Coupe's First Stop after World Debut
"Living With Robots," an all-new short documentary film from Honda, will debut at the 2010 Sundance Film Festival, Jan. 22, followed by a live 10-minute demonstration of the world's most advanced humanoid robot, ASIMO (Advanced Step in Innovative Mobility).
The sixth film release in Honda's popular Dream the Impossible Documentary Series, "Living With Robots" was directed by award-winning filmmaker, Joe Berlinger, (Brother's Keeper, Crude, Paradise Lost, Metallica: Some Kind of Monster). The film ponders life with robots such as ASIMO, along with perspectives from science-fiction screenwriters, academics, philosophers, engineers and other thinkers. Designed to someday assist people in their homes, ASIMO is the culmination of more than two decades of research and development by Honda engineers. Attendees have the unique opportunity to experience "Living With Robots" and ASIMO in person for three days only, Fri., Jan. 22, through Sun., Jan. 24, with six shows daily at 11 a.m., 12 p.m., 1 p.m., 3 p.m., 4 p.m. and 5 p.m. Demonstrations will be held at The Village at the Yard, 1251 Kearns Blvd., Park City, Utah.
And hot off its world debut Jan. 11 at the North American International Auto Show in Detroit, Sundance Film Festival attendees also will get a sneak-peek at the all-new 2011 Honda CR-Z sport hybrid coupe, months before it goes on sale in late-summer 2010. The CR-Z is designed to balance style and fun with efficiency and fuel economy. In addition, attendees can view the zero-emissions hydrogen-powered Honda FCX Clarity fuel cell electric vehicle – the first and only production fuel cell electric vehicle in the hands of individual customers today.
A supporter of Sundance Institute and Presenting Sponsor of the Sundance Film Festival, Honda is the Official vehicle of the 2010 Festival, bringing nearly 50 low-emissions vehicles, including the all-new Accord Crosstour, to transport filmmakers, talent and other special guests to Festival events. In addition, Honda is providing two super quiet and efficient EU6500iSA generators and two easy-to-use HS928WA snowblowers for use by Festival staff during the event.
About Honda
Honda marked 50 years of operations in America in 2009. As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials – in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://ww.hondanews.com
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/alicia at honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com
Sundance Film Festival
The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Presenting approximately 120 dramatic and documentary feature-length films in seven distinct categories and between 60 and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most ground-breaking films of the past two decades, including sex lies and videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water, Central Station, and Precious: Based on the Novel Push by Sapphire. www.sundance.org/festival
Honda Pledges Generators
Honda Pledges Generators, Equipment And More than $300,000 for Haitian Earthquake Relief
January 19 2010
Honda today announced a donation to the Red Cross of more than $300,000, as well as portable generators, water pumps, and other Honda products for use during humanitarian relief and recovery efforts in Haiti.
The donation represents the collective contribution of the Honda family of companies in North America, which consists of sales, manufacturing, finance and research and development operations in the United States, Canada and Mexico, with employment of more than 31,000 associates.
"We want to help address the dire human need that Haiti is experiencing as a result of this disaster," said Tetsuo Iwamura, president & chief executive officer of American Honda Motor Co., Inc., and chief operating officer of Honda's North American region. "Honda has a longstanding relationship with the Red Cross, and we will work continuously with them to assist with the effort to provide much-needed relief."
The Red Cross has emphasized that the greatest current need is funding to support on-site emergency response teams. Honda has also been in close communication with the Red Cross regarding its need for material and equipment such as generators and water pumps on site, and Honda will continue to work with the Red Cross to determine its need for such support in Haiti.
The Honda donation consists of more than $300,000 in cash. This pledge will be augmented by a company matching gift available at various Honda companies, with funds designated to the Red Cross.
About Honda
Honda began operations in North America in 1959, and began producing products in North America in 1979, using domestic and globally-sourced parts. Honda has invested more than $12.1 billion in its North American operations, with annual purchases of more than $17.5 billion in parts and materials from suppliers in North America.
January 19 2010
Honda today announced a donation to the Red Cross of more than $300,000, as well as portable generators, water pumps, and other Honda products for use during humanitarian relief and recovery efforts in Haiti.
The donation represents the collective contribution of the Honda family of companies in North America, which consists of sales, manufacturing, finance and research and development operations in the United States, Canada and Mexico, with employment of more than 31,000 associates.
"We want to help address the dire human need that Haiti is experiencing as a result of this disaster," said Tetsuo Iwamura, president & chief executive officer of American Honda Motor Co., Inc., and chief operating officer of Honda's North American region. "Honda has a longstanding relationship with the Red Cross, and we will work continuously with them to assist with the effort to provide much-needed relief."
The Red Cross has emphasized that the greatest current need is funding to support on-site emergency response teams. Honda has also been in close communication with the Red Cross regarding its need for material and equipment such as generators and water pumps on site, and Honda will continue to work with the Red Cross to determine its need for such support in Haiti.
The Honda donation consists of more than $300,000 in cash. This pledge will be augmented by a company matching gift available at various Honda companies, with funds designated to the Red Cross.
About Honda
Honda began operations in North America in 1959, and began producing products in North America in 1979, using domestic and globally-sourced parts. Honda has invested more than $12.1 billion in its North American operations, with annual purchases of more than $17.5 billion in parts and materials from suppliers in North America.
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