Monday, June 13, 2011

World Debut of Honda

World Debut of Honda Fit EV Concept Electric Vehicle and Plug-in Hybrid Platform at Los Angeles Auto Show
Advanced environmental vehicles key to Honda Electric Mobility Network

LOS ANGELES, U.S.A., November 17, 2010 - Honda unveiled the all-new Fit EV Concept electric vehicle and the platform for a midsize plug-in hybrid vehicle. Both vehicles are integral to the Honda Electric Mobility Network, the company's comprehensive approach to reducing CO2 emissions through innovative products, energy-management and energy-production technologies.

Honda Fit EV Concept


Honda Fit EV Concept


The Fit EV Concept hints strongly at the direction and styling for Honda's upcoming production Fit EV all-electric vehicle, which will be introduced to the U.S. and Japan in 2012. The all-new plug-in hybrid platform showcases Honda's next-generation, two-motor hybrid technology set to debut in 2012.

"Honda's long history with electromotive technologies has enabled us to understand customer requirements," said Takanobu Ito, Honda Motor Co., Ltd. President and CEO. "In Honda's view, an electric vehicle must offer great utility and be fun to drive. Fit EV's urban commuting capability will be a perfect addition to the full-function mobility of the plug-in hybrid and FCX Clarity fuel cell electric vehicle."

Honda Fit EV
The Fit EV is designed to meet the daily driving needs of the average metropolitan commuter and utilizes the same 5-passenger layout found in the popular Fit hatchback. When the Fit EV production model is introduced, it will be powered by a lithium-ion battery and coaxial electric motor.

The high-density motor, derived from the FCX Clarity fuel cell electric vehicle, delivers excellent efficiency and power while remaining quiet at high speeds. The Fit EV will have a top speed of 90 mph.

The Fit EV will achieve an estimated 100-mile driving range per charge using the US EPA LA4* city cycle (70 miles when applying EPA's adjustment factor). Driving range can be maximized by use of an innovative 3-mode electric drive system, adapted from the 2011 Honda CR-Z sport hybrid. The system allows the driver to select between Econ, Normal, and Sport to instantly and seamlessly change the driving experience to maximize efficiency or improve acceleration. While in Econ mode, practical driving range can increase by as much as 17 percent, compared to driving in Normal mode, and up to 25 percent compared to driving in Sport mode. Acceleration improves significantly when in Sport mode, generating performance similar to a vehicle equipped with a 2.0-liter gasoline engine.

In addition to the 3-mode E-Drive system, the Fit EV will include several interactive coaching systems to assist the driver in maximizing battery range.

A special meter display advises the driver when to shut off air conditioning and other accessories to conserve battery power.

To help the driver manage the electric vehicle ownership experience, the Fit EV will have a standard connectivity system that allows the driver to stay connected through a smartphone and personal computer, or the Honda-exclusive interactive remote, while away from the vehicle. The pocket-friendly, interactive remote provides connectivity to the vehicle without the need for an internet connection or mobile phone signal. Through the connectivity system, drivers will be able to remotely view the vehicle's state of charge, initiate charging and activate the air conditioning, even while connected to the grid, to reduce the drain on the battery at start-up. The mobile application and website also offers the ability to set charging notifications and alerts to optimize utility rates, and provides 24-hour roadside assistance, along with a public charging station locator. The Fit EV will come equipped with a standard Honda Satellite Linked Navigation System™ that includes a public charging-station locator capability.

The Fit EV is designed to be easy and convenient to charge. Battery recharging can be accomplished in less than 12 hours when using a conventional 120-volt outlet, and less than six hours when using a 240-volt outlet.
The Fit EV Concept displayed at the Los Angeles Auto Show features an exclusive Deep Clear Blue Pearl exterior color and distinctive five-spoke aluminum-alloy wheels with blue inserts. The Concept has unique LED headlights, a chrome front fascia, aerodynamic bumper, clear LED taillights and EV decals. Inside, the Fit EV Concept is outfitted in an eco-friendly gray bio-fabric on the seating surfaces.

Displayed alongside the Fit EV Concept at the show is a prototype Honda charging stand. To begin charging, the driver swipes a card in front of the screen and then connects the charger to the vehicle. The Honda charging stand provides a glimpse at the future of an electric-charging infrastructure that is easy to use and intuitive for consumers.

Honda Plug-in Hybrid
Honda also unveiled a plug-in hybrid platform, which showcases Honda's next-generation two-motor hybrid system. Integrated into a mid-size sedan platform, the plug-in hybrid is designed to be compatible with daily driving habits, allowing for short, frequent trips in all-electric mode, while providing long-distance driving capability when needed. The Honda two-motor system continuously moves through three different modes to maximize driving efficiency: all-electric, gasoline-electric and a unique, engine direct-drive mode. The plug-in hybrid also uses regenerative braking to charge the battery.

In all-electric mode, the vehicle uses a 6kWh lithium-ion battery and a powerful 120 kW electric motor. The all-electric mode achieves a range of approximately 10-15 miles in city driving and a top speed of 62 mph. Fully recharging the battery will take 2 to 2.5 hours using a 120-volt outlet and 1 to 1.5 hours using a 240-volt outlet.

The vehicle can also run in a gasoline-electric hybrid mode, the platform features a fuel-efficient 2.0-liter, i-VTEC® inline 4-cylinder, Atkinson cycle engine, paired with an electric Continuously Variable Transmission (E-CVT). An onboard generator adds to the battery powering the electric motor.

For more efficient high-speed cruising, the vehicle can engage in a direct-drive mode, in which only the engine drives the front wheels.

Advanced Technology Demonstration Program
Honda will launch an Advanced Technology Demonstration Program this year to provide real-world testing of its new vehicles, as well as research into customer behavior and usability, public charging infrastructure planning and sustainability initiatives. Partners in the program will include Stanford University, City of Torrance, Calif. and Google, Inc.

Honda Electric Mobility Network and Energy Management
Together with the Honda FCX Clarity fuel cell electric vehicle, the Fit EV and the future plug-in hybrid vehicle are a part of the company's comprehensive approach to reducing CO2 emissions. Honda is unique in its efforts to create both environmentally-responsible products and the renewable energy solutions to power them. Honda is currently producing and marketing thin-film solar panels in Japan, and an installation is planned at Honda Performance Development in Southern California in early 2011. Honda is also using innovative ways to produce and distribute energy through sustainable methods, such as using solar power to produce hydrogen fuel from water. Additionally, Honda is developing home energy-management systems that utilize micro-cogeneration technology and solar cell modules to power and heat homes as well as charge electric vehicles. The Honda Electric Mobility Network joins clean vehicle technology, renewable energy production and energy management solutions for the benefit of customers and society.

Honda Environmental Leadership
The Fit EV and a plug-in hybrid sedan will be introduced to the U.S. and Japan in 2012, joining Honda's diverse lineup of environmentally-responsible vehicles, which include the FCX Clarity fuel cell electric vehicle, the Civic GX compressed natural gas-powered sedan (U.S. only) and four distinct gasoline-electric hybrid models: Civic Hybrid; CR-Z sport hybrid; Insight hybrid and Fit Hybrid (Japan and Europe only).

Honda was recently named America's "Greenest Automaker" for the fifth consecutive time by the Union of Concerned Scientists (UCS). The award is earned by the company with the lowest combined smog-forming and greenhouse-gas emissions (primarily CO2) in its U.S. automobile fleet.

Honda has led the UCS rankings of overall vehicle environmental performance since the first UCS study in 2000, marking a decade of Honda leadership in reduced vehicle emissions. Honda earned the recognition this year with an industry-best score based on model year 2008 data, the latest available for analysis.

Honda North American Auto Production

Honda North American Auto Production Returning to 100% in August
Honda North American automobile production is quickly recovering from the parts-supply shortage resulting from the March 11 earthquake and tsunami. Honda is anticipating that by August 2011, the production numbers for most vehicles will return to 100% of Honda's original production plan.
Honda Red Cross Website Open To All
American Honda Motor Co., Inc. has established a special website to channel donations to the American Red Cross from customers, suppliers and anyone who may want to help in the Japan disaster recovery effort.
Honda Campus All-Star Challenge
Florida A&M Wins 7th Championship Title
In a contest that went down to the wire, 48 Historically Black Colleges and Universities (HBCUs) battled for the top prize at the 22nd Annual Honda Campus All-Star Challenge. Florida A&M University claimed their seventh National Championship title plus $50,000 in grant money.
Acura and THOR Join Forces
Acura has teamed up with Marvel Entertainment in the release of the blockbuster motion picture, THOR. As the official vehicle of the fictional worldwide peace-keeping organization, S.H.I.E.L.D, Acura vehicles including the TL, RL, ZDX and MDX play a pivotal role in the film.
2012 Honda Civic
The Next-Generation Civic is Now Available
The 2012 Civic arrives with new style, performance and more features than ever before.

Honda Civic Sedan

Honda Civic Sedan Receives IIHS TOP SAFETY PICK Award


The all-new, redesigned 2012 Honda Civic sedan models have just received the highest possible safety rating of TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS) under its more-stringent testing guidelines implemented this year, American Honda Motor Co., Inc., announced today.

The IIHS award recognizes vehicles that do the best job of protecting vehicle occupants involved in front, side and rear crashes, plus rollover performance based on ratings in the Institute's tests. All TOP SAFETY PICK vehicles must also include a standard electronic stability control system. The Civic earned the highest-possible score of GOOD in all four ratings, including the more rigorous roof-strength test.

Available since April 20, the 2012 Civic represents another important milestone for Honda's best-selling compact vehicle, and reconfirms the company's commitment to excellence with efficient i-VTEC 4-cylinder engine technologies for economy and performance, along with an engaging driving experience and advanced standard safety features.

All 2012 Civic vehicles utilize the Advanced Compatibility Engineering™ (ACE™) body structure. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. The ACE design utilizes a network of connected structural elements to distribute crash energy more evenly throughout the front of the vehicle. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment. Standard safety equipment includes Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags; dual-stage, multiple-threshold front airbags; a driver's front side airbag; and a front passenger's side airbag with an occupant position detection system.

The ninth-generation 2012 Civic introduces a sleeker style and higher fuel-efficiency than the previous generation. The Civic range consists of sedans and coupes powered by conventional gasoline, high-performance, hybrid, and compressed natural gas engine choices. Technology and features new to the Civic include an available "intelligent" Multi-Information Display (i-MID), an available Eco Assist™ system and a new Motion-Adaptive Electronic Power Steering (EPS) system that works in conjunction with Vehicle Stability Assist™ (VSA®); VSA and EPS are included as standard equipment on all models. All Civic models achieve higher EPA fuel economy ratings1 compared to the 2011 models, up by as much as 8 percent on the highway in Civic Sedans and Coupes equipped with automatic transmissions.

For 2012, the Civic Sedan and Coupe continue to be available in trim level choices of Civic DX (basic features), LX (popular features), EX (full features) and EX-L (luxury features). The new i-MID on Civic LX-and-above models provides a convenient platform for integration of vehicle information and compatible personal electronics with a driver-oriented 5-inch color LCD display and intuitive steering wheel controls. All 2012 Civic models, except the Civic Si, receive Eco Assist™ technology, an innovation that can enhance efficient vehicle operation at the touch of a button while also providing visual feedback to promote or confirm an efficient driving style.

With the best city, highway and combined EPA-estimated fuel economy rating1 for any currently available four-door sedan (44 mpg), the Civic Hybrid introduces the latest generation of the fuel-efficient Integrated Motor Assist (IMA®) system – now with a lithium-ion battery for the first time on a Honda hybrid vehicle. Plus, an entirely new model, the Civic HF, debuts as a value-oriented, high fuel-economy sedan with the best highway fuel economy rating1 (41 mpg) for a conventional, gasoline-only powered vehicle with an automatic transmission. The performance enthusiast-inspired Civic Si Coupe and Civic Si Sedan, each with a larger 2.4-liter engine with 201 horsepower and 22 percent more peak torque than before, debut as the most powerful production Civic Si models ever introduced. The Civic Natural Gas (previously named Civic GX) remains the only manufacturer-built, natural gas-powered car currently available in the United States.
Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Civic for consumers: www.automobiles.honda.com/Civic
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Facebook: http://facebook.com/honda
Honda Civic on Facebook: http://facebook.com/hondacivic